In itself, Page Authority (or PA) is a score developed by MOZ that has the ability to predict how well a specific page will rank in SERPs (i.e., search engine results pages). The actual MOZ Domain Authority calculation uses a machine learning model intended to predictively find a "best fit" algorithm that can more closely correlate link data with rankings in thousands of search results used as a standard for scaling.
Thus the DA (defined as Domain Authority) is based on MOZ's Link Explorer web index, employing dozens of factors in order to perform its calculations. MOZ's domain authority scores can range from 1 to 100, and when higher scores are available it should be understood that these correspond to a higher probability of ranking. It has the ability to predict that a website will be ranked in search engine results pages (i.e. And that's because they are tools, separately, that can help us stomp our feet in the SERPs.īut first, how much do you know about domain authority and page authority according to MOZ? What is MOZ Domain Authority?ĭomain authority is nothing but a search engine ranking score that has been developed by MOZ. If you've been in website development for a while you've heard of MOZ's Domain Authority and Page Authority Analyzer. The DA PA Checker is a free SEO web-based tool that helps you to find out the MOZ DA PA number, which helps as a predictor of the backlink profile of a website.
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